Our Web Design Philosophy

Some web design companies will quote the most recent statistics to show how many millions of people in the UK and around the world regularly use the Internet. Some will say that your web site will work like an online brochure, working for you 24 hours a day, 7 days a week. Most will point out that if your main competitors don't have a web site already, they are probably giving it serious thought.

While these are very good arguments for having a web site, we believe that there is more to creating a web site and making it successful than just putting a few pages up on the web. We believe that good web design needs imagination, expertise, planning, commitment and attention to detail. We build your site as if it were our own and ensure that it is user friendly as well as aesthetically pleasing. We believe that in order for a web site to be successful it must be:

•  Easily navigated

  Your site will be based on a "two or three click system"* enabling visitors to reach any major part of your site within two or three clicks allowing your site to be easily navigated.
  

•  Content rich and informative

  Well written, informative content and advice will keep a visitor returning to your site, this content can consist of articles, tutorials, support related content or even up to date news in your field. We will also make sure that your site answers the main questions a visitor wants to know about your business: What can this company do for me? how will they do it? who are they? who are their clients? what is their phone number/email address/postal address?
  

•  Cross browser and platform compatible

  Webpearl ensures that your site is available to the widest possible audience by making your site cross browser compatible. If you require the use of a technology which is not compatible, we would advise you to offer additional pages allowing alternative access to your site.
  

•  Aesthetically pleasing

  Our designers will create a look and feel that will reflect your business. We can incorporate your existing company colours and logo into your design, or create a brand new logo and/or colour scheme for you.
  

•  Consistent

  Consistent site design throughout will help visitors to navigate your site and identify your company with a specific style.
  

•  Easily updated

  The addition of fresh content or news items to your site keeps visitors returning. A visitor to your site may not need your product or services when they first visit, but keeping a large base of regular visitors almost guarantees that they will think of your web site as the place to go when they require your products or services. We can either update your site for you (please refer to the maintenance section) or create a site which can be easily updated by you or your employees with minimum training.
  

•  Fast loading

  A site may win awards for its design, be easy to navigate, and provide the best content in the world, but if it takes more than 30 seconds to download most people will not wait around to see it. The general rule is that the longer it takes your site to download, the higher the chance that the visitor will press their back button.
  

* If your site has more than 50 pages or has multi page forms we cannot guarantee that every page will be reached within two or three clicks.